This commercial district serves a twofold purpose. It is intended to provide commercial lodging, recreation and personal services for both the citizens and to nonresidents traveling through the city on state and federal highways that traverse the area. It is also intended to provide a location for the limited amount of merchandise, equipment and material being offered for retail sale that, because of type of material or transportation requirements, are suitable for display and storage outside the confines of an enclosed building. There will be more assembly of equipment and incidental activity than would prevail in the general commercial district. Persons of the community, surrounding trade territory, and the traveling public will require direct access and more ribbon or strip development than would be desirable in other commercial districts. (1986 Code)