Every license issued under this chapter shall set forth the name of the person to whom issued, the location by street of the premises where the business is to be carried on under said license, and such other information as the Council shall deem necessary. If issued to a partnership, the names of the persons conducting the business shall be set forth. Such license shall be signed by the licensee, shall be nontransferable except and only with the consent of the Council, shall be posted in a conspicuous place on the premises in respect to which it is issued and shall be exhibited to any duly authorized representative of the Council whenever the same is requested. Every license issued under the provisions of this Chapter is separate and distinct, and no person, except the licensee therein named, shall exercise any of the privileges granted hereunder, and all licenses are applicable only to the premises in respect to which they are issued. All licenses shall expire on December 31 of each year.