It shall be deemed deceptive advertising and a violation of the provisions of this subchapter for any person, firm or corporation engaged in the business of buying and selling new or second-hand furs, wearing apparel, jewelry, furniture, pianos, phonographs, other musical instruments or other similar commodities or any form of property, real, personal or mixed or in the business of furnishing any kind of service, to advertise by “liner ads” or otherwise, the articles, property or service for sale in a manner indicating that the sale is being made by a private party or householder not engaged in the business. Every person, firm or corporation engaged in any business shall, in advertising goods, property or service for sale, either through “liner ads” or otherwise, affirmatively and unmistakably indicate or state that the seller is a business concern and not a private party.
(Ord. 78, passed 9-18-1928)