A. The purpose of this Article is to create the framework for a comprehensive but balanced system of street graphics and thereby to facilitate communication between people and their environment.
B. With this in mind, the ordinance codified in this Article is adopted for the following purposes:
1. To authorize and promote the use of street graphics which are as follows:
a. Compatible with their surroundings;
b. Appropriate to the type of activity to which they pertain;
c. Expressive of the identity of individual proprietors or of the community as a whole; and,
d. Legible in the circumstances in which they are seen.
2. To preserve, protect, and promote the public health, safety, and welfare.
3. To enhance the economy and the business and industry of the Village by promoting the reasonable, orderly, and effective display of street graphics, and encouraging better communication with the public.
4. To enhance the physical appearance of the Village by preserving the scenic and natural beauty of the area.
5. To protect the general public from damage and injury which may be caused by the faulty and uncontrolled construction and use of street graphics within the Village.
6. To protect the pedestrians and motorists from damage or injury caused by the distractions, obstructions, and hazards created by certain street graphics.
7. To protect the public investments in streets and highways by reducing distractions that may increase traffic accidents.
8. To protect the physical and mental well-being of the general public by reorganizing and encouraging a sense of aesthetic appreciation for the visual environment.
9. To preserve the value of private property by assuring the compatibility of street graphics with surrounding land uses. (1985 Code)