In addition to the powers conferred to a municipality under N.J.S.A. 39:4-197 concerning the adoption of ordinances for the regulation of entrances to and exits from parking yards, the governing body of the Town of Hammonton may make, amend, repeal and enforce ordinances to regulate vehicular and pedestrian traffic and the parking of vehicles in parking yards and parking places which are open to the public or to which the public is invited, whether maintained or operated separately or in conjunction with any business or enterprise.