A. The affirmative marketing plan is a regional marketing strategy designed to attract buyers and/or renters of all majority and minority groups, regardless of sex, age or number of children, to housing units which are being marketed by a developer/sponsor, municipality and/or designated administrative agency of affordable housing. The plan will address the requirements of N.J.A.C. 5:93-11. In addition, the plan prohibits discrimination in the sale, rental, financing or other services related to housing on the basis of race, color, sex, religion, handicap, age, familial status/size or national origin. The Town of Hammonton is in the housing region consisting of Atlantic County, Cape May County, Cumberland County and Salem County. The affirmative marketing program is a continuing program and will meet the following requirements:
(1) All newspaper articles, announcements and requests for applications for low- and moderate-income units will appear in the following daily regional newspapers/publications:
(a) Press of Atlantic City.
(b) The Times Journal.
(c) Today's Sunbeam.
(2) The primary marketing will take the form of at least one press release sent to the above publications and a paid display advertisement in each of the above newspapers. Additional advertising and publicity will be on an as-needed basis.
(3) The advertisement will include the:
(a) Street address;
(b) Direction to housing units;
(c) Number of bedrooms per unit;
(d) Range of selling prices/rents;
(e) Size of units;
(f) Household income limits; and
(g) Location of applications, including business hours and where/how applications may be obtained.
(4) All newspaper articles, announcements and requests for applications for low- and moderate-income housing will appear in the following neighborhood-oriented weekly newspapers, religious publications and organizational newsletters within the region:
(a) Hammonton News.
(b) Hammonton Gazette.
(c) Times Journal.
(d) The Gazette Leader.
(e) Elmer Times.
(f) The Daily Journal.
(5) If applicable, the following regional radio and/or cable television station(s) will be used: N/A.
B. The following is the location of applications, brochure(s), sign(s), and/or poster(s) used as part of the affirmative marketing program including specific employment centers within the region:
(1) Municipal building.
(2) Municipal library.
(3) Developer's sales/rental office on site.
(4) Senior Centers in Atlantic, Cape May, Cumberland and Salem Counties.