As used in this chapter, “itinerant vendor” means any person, natural or artificial, who engages in or conducts a temporary or transient business of selling goods, wares and merchandise within the Municipality, with the intention of continuing in such business in any one location for a period of not more than four months, and, who for the purpose of carrying on such business, hires, leases or occupies, in whole or in part, any room, building or structure for the exhibition and sale of such goods, wares and merchandise. The term does not apply to hawkers or peddlers; to vendors engaged in the sale of food or food products for human consumption; to commercial travelers or selling agents when making sales in the usual course of business; or to salesmen who sell by sample for future delivery.