1470.12  RATIONALE STATEMENT.
   (a)   Informing Individuals about Reducing Storm Water Pollution 3.2.1.2.1.  Our media campaign targets individuals and households regarding the connection between their personal habits and the health of local streams.
   (b)   Informing Individuals and Groups about Becoming Involved in the Storm Water Program 3.2.1.2.2.  Our public education component targets individuals and households regarding the connection between their personal habits and the quality and health of local streams and rivers. Using multiple means of communication, it is hoped a renewed interest in water quality will lead to positive changes in personal habits and behavior.
   (c)   Target Audiences 3.2.1.2.3.
      (1)   This control measure will target homeowners, the general public, developers, and construction site designers. An informed and knowledgeable community is crucial to the success of the Storm Water Management Program. As the public becomes aware of the personal responsibilities expected of them and others in the community, including the individual actions they can take to protect or improve the quality of area waters, a greater compliance with the storm water program will result. The program includes watershed-based efforts to inform and motivate the public.
      (2)   The public education program will use a variety of strategies in which to reach a diverse audience. The media campaign will use a mix of media, in English and Spanish, to reach more citizens than English alone. Training events target various professional, political and private audiences.
   (d)   Target Pollutant Sources 3.2.1.2.4.  Miami Conservancy District has chosen a mix of BMPs to address appropriate pollutants in the Great Miami River Watershed. In addition to raising awareness about watershed function, various programs will promote proper hazardous waste disposal, sediment and erosion control, and nutrient reduction.
   (e)   Outreach Strategy 3.2.1.2.5.
      (1)   Media campaign.  In a recent national survey, 67% of Americans did not know how their everyday actions create water pollution, but most are willing to change simple behaviors once they are informed. Specific issues include but are not limited to lawn care, household hazardous waste disposal, and vehicle maintenance. Through this campaign, we expect to reach 2,000 people annually or 10,000 people through the permit term.
      (2)   Training events.  Miami Conservancy will coordinate a series of training events for specific targeted audiences. These events will empower each audience to protect water resources and reduce storm water pollution. Audiences to be addressed are: construction site designers, developers, public employees and youth. The types of events will include but not be limited to interactive technical workshops and tours of storm water BMPs. Technical workshops and storm water tours will promote sediment and erosion control as well as conservation development and the reduction of storm water quantity leaving construction sites during and following project completion. Through the training events and tours, we expect to reach 25 professionals annually, or 125 people throughout the permit term.
      (3)   The City of Greenville will initiate the presentation of local water festivals. These events will target children and create an atmosphere where learning about protecting water is fun, relevant, and effective. Through the water festivals, we expect to reach 100 children annually or 500 throughout the permit term.
   (f)   Responsible Party 3.2.1.2.6.  Miami Conservancy District and the City of Greenville will be responsible for each of the BMPs within this subchapter on behalf of Greenville.
   (g)   Evaluation Procedure 3.2.1.2.7.  Miami Conservancy District has conducted baseline data via a phone survey prior to the beginning of the media campaign and they will conduct some similar research at the end of the five-year permit period to determine if public awareness and behaviors have changed during that time. For the training sessions and tours, success will be determined by the numbers of people attending and by qualitative data gathered via program feedback forms.
(Ord. 07-04.  Passed 1-23-07.)