(A) This chapter regulates all signs in the village which are visible from public roads, sidewalks, rights-of-way, buildings, parks and other public places and facilities.
(B) The village has a tradition and reputation as a community with a rich mix of land uses that blend into a landscape of high aesthetic quality. Depending on their size, number and character, signs may attract or repel visitors, affect the visual quality enjoyed daily by residents, affect the safety of vehicular traffic and define the character of the area. Thus, these considerations impact economic values as well as public health, safety and welfare.
(C) Therefore, this chapter sets standards applicable to signs for the following purposes:
(1) Maintain and enhance the visual quality (aesthetics) of the community;
(2) Improve pedestrian and motorist safety by minimizing distractions and obstacles to clear views of the road and of directional or warning signs;
(3) Protect and enhance economic viability by assuring that the village will be a visually pleasant place to visit or live;
(4) Protect property values and private/public investments in property;
(5) Protect views of the natural landscape and sky;
(6) Avoid personal injury and property damage from structurally unsafe signs;
(7) Provide businesses with effective and efficient opportunities for identification by reducing competing demands for visual attention; and
(8) Must direct attention to a business or profession conducted on the premises, or to a commodity or service sold, offered, manufactured, processed or fabricated thereon, unless specified elsewhere in these regulations.
(Prior Code, § 152.01) (Ord. 39, passed 1-19-2010)