This section is intended to apply to all zoning districts where an automobile service station exists or is permitted. This section is intended to allow a moderate amount of signage sufficient to operate the business and meet the needs of the public as they relate to notification of services and provided pricing.
A. Scope: Signs located on property used for automobile service stations shall be subject to the provisions and limitations set forth in this subsection. Additional retail signs, unless specifically provided for herein, advertising the sale of specific products shall be prohibited.
B. Prohibited Locations: No sign shall be attached to any pole, light standard, or gasoline tank vent pipe. No sign shall be attached to a gasoline pump excepting those provided for in subsection C4 of this section.
C. Signs:
1. Wall Signs: Not more than one wall sign shall be permitted for each automobile service station. This wall sign shall not exceed twenty (20) square feet in gross sign area except, that the total gross sign area per street frontage may increase by twelve and one-half (12.5) square feet for each fifty feet (50') an individual business or use is set back from the edge of street pavement up to a maximum of one hundred twenty five (125) square feet in area, provided said individual business or use has the required street frontage to accommodate such an increase. The content of this sign shall be limited to the name of the firm, the business being conducted on the premises, or the principal product being offered for sale on the premises, or a combination of same. A business logo may appear as a part of this wall sign.
2. Additional Wall Signs: In instances where the incidental washing of motor vehicles is an accessory service being offered on a property used for an automobile service station, one additional wall sign shall be permitted. This wall sign shall not exceed ten (10) square feet in area. The content of this sign shall be limited to the product being offered for sale on the premises. One sign designating the entrance to and one sign designating the exit from the washing area shall be affixed directly to the structure near such entrance or exit. The gross sign area of such signs shall not exceed twelve (12) square feet. In instances where a full service car wash is part of a property used for an automobile service station, a sign advertising the variety of car wash services being offered, along with their respective costs, may be displayed. Such a sign may be erected no closer than seventy five feet (75') from any public right-of-way. Such a sign shall not exceed ten (10) square feet in gross sign area or eight feet (8') in height from top of sign to top of grade. Said sign shall be permanently anchored to a wall, canopy support, or a freestanding pole.
3. Canopy Signs: An automobile service station with a canopy shall be permitted one canopy sign, in addition to a wall sign, per street frontage. This canopy sign shall not exceed thirty (30) square feet in gross sign area per street frontage. This sign shall be a flat sign permanently affixed to the vertical face of the canopy and shall not project above or below, or from any side of the vertical face of the canopy. This sign shall be illuminated by internal and nonintermittent light sources. The content of this sign shall be limited to the name of the business. A business logo, inclusive of striping or other symbols, may appear on this canopy sign as part of the gross sign area allowable for said sign.
4. Pump Signs: Signs shall be allowed on gasoline pumps so as to provide the required information to the public regarding "octane rating", "price", and "type of fuel". As the trade name of the business is often incorporated into the different types of fuels, said trade name and any associated symbols shall be permitted on the sides of the pumps as flat signs located no more than three feet (3') above the ground and not to exceed two (2) square feet in area per sign face (4 square feet in aggregate) per pump. "Self-service" or "full-service" signs shall identify each pump island on the service station property. The location of such signs shall be limited to the gasoline pump or the canopy support, not more than eight feet (8') above the ground, located at each end of the pump island. A maximum of two (2) such signs shall be allowed per pump island, and each sign shall not exceed two (2) square feet in area.
5. Gasoline Price Signs: No more than one gasoline sign shall be allowed per service station property street frontage. This sign must be freestanding and permanently anchored. Such a sign shall not exceed sixteen (16) square feet in sign area per face and shall not exceed six feet (6') in height from top of sign to top of grade. Illumination shall be by internal and non-intermittent light sources. This sign shall identify only the actual unit price being charged for gasoline being sold. The business name and/or logo may be displayed on this sign, provided it does not occupy more than four (4) square feet of the total sign area per face. (Ord. 2019-06, 1-22-2019)