The City Council finds that signs and other visual outdoor advertising are necessary to the commerce, health, safety, and general welfare of the residents of the city. Further, it finds that failure to regulate their size, location, and construction may lead to poor identification of individual businesses, deterioration of the business and residential areas of the city, intensification of the conflicts between different types of land use, reduction in the effectiveness of traffic-control devices, and safety hazards to pedestrians and motorists.
(Ord. 10-013, passed 1-11-10)