(A) Criteria. Certain business operations are hereby found to be unique with respect to their sign requirements and therefore justified to be permitted to have extra signs.
(B) Examples. These include:
(1) Filling/service stations. Filling/service stations are unique because their primary functions are performed out-of-doors in a manner prescribed by state statutes. In addition to the signs permitted by other sections of this chapter, the following signs are permitted uniquely to filling/service stations:
(a) Two signs per pump island which designate the function of the island as “self-service” or “full service.” The signs shall not have more than two faces and shall not exceed three square feet per face;
(b) One sign displaying the price of fuel sold, with a maximum surface area of six square feet per fuel type. The signs shall not have more than two faces;
(c) One nonilluminated sign identifying the service performed in each service bay may be placed over the opening to each bay. The signs shall have one face and shall not exceed three square feet each;
(d) One nonilluminated nameplate identifying the owner or operator is permitted adjacent to the doorway of the station. The nameplate shall have one face and shall not exceed two square feet in area;
(e) Temporary signs advertising batteries, tires, oil or other products which are directly related to motor vehicles, if the signs are located directly adjacent to a display of the product(s) described. The signs may have two faces, however, their total area shall not exceed 15 square feet;
(f) One sign over each pump stand not to exceed 24 inches in height with length governed by the length of the pump itself;
(g) One wall sign on a detached car wash building, provided that it conforms to all other provisions for wall signs as stated in this section; and
(h) Any signs required by state or federal government.
(2) Theaters. Theaters are unique because of the rapid turnover of the name of their entertainment product. In addition to the signs permitted by other sections of this subchapter, the following sign is permitted uniquely to theaters:
(a) Each theater may have one sign of up to 50 square feet which will accommodate changeable lettering copy;
(b) A theater’s changeable copy sign may have two faces if it is free-standing, but both faces must be parallel and located no more than two feet apart;
(c) A theater’s changeable copy sign may be located on a marquee, provided it does not project above or beyond the structural limits of the marquee; and
(d) Otherwise, a theater’s changeable copy sign shall conform to the regulations for the sign type to which it most nearly resembles.
(3) Unified business centers. Unified business centers are unique because of the concentrated development and their centralized ownership characteristics. In addition to the signs permitted by other sections of this subchapter, the following additional signs are permitted uniquely to unified business centers:
(a) A unified business center may have one identification sign for the center per frontage on a collector or higher roadway in addition to the signs permitted for each separate business. The permitted area of the identification sign shall be based upon a ratio of five square feet per one acre of the site, up to a maximum of 150 square feet. Tenant identification panels are permitted as part of the permitted square footage of the center identification sign. Otherwise, unified business center identification signs shall conform to the regulations of the sign type to which they most closely resemble;
(b) Unified business centers may have common directory signs to guide pedestrians to individual businesses on the site. The signs shall be limited to one square foot per business listed on the sign. Centers must have a minimum of ten businesses to qualify to have one directory sign and may have one additional sign for each ten businesses; and
(c) Unified business center entrance sign:
1. Maximum of two signs per entrance;
2. Maximum sign area of 32 square feet per side;
3. Maximum of two sides per sign;
4. Minimum setback from property line of ten feet; and
5. Shall be utilized for identification purposes only (unified business center name, phone numbers and address only).
(Ord. 10-3277, § 3-3.8, passed 1-4-2010)