The term of the permit, unless sooner suspended or revoked, shall be for a period of one year. Upon the expiration of such term, the permittee may renew the permit for an additional one-year term by submitting a new application in conformance with Section 7.38.030 herein together with such permit renewal fees as may be established by resolution of the City Council. (Ord. 2919 § 1 (part), 1997).