To promote the efficient transfer of information in sign messages by providing that:
(A) Those signs which provide messages and information most needed and sought by the public are given priorities;
(B) Businesses and services may identify themselves;
(C) Customers and other persons may locate a business or service;
(D) No person or group is arbitrarily denied the use of the sight lines from the public right-of-way for communication purposes; and
(E) Persons exposed to signs are not overwhelmed by the number of messages presented and are able to exercise freedom of choice to observe or ignore such messages according to the observer’s purpose.
(Ord. 8, passed 10-23-1987, § 11.03)