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(A) Signs use private land and the sightlines created by the public right-of-way to inform and persuade the general public by publishing a message.
(B) This subchapter provides standards for the erection and maintenance of private signs. All private signs not exempted as provided below shall be erected and maintained in accordance with these standards.
(C) The general objectives of these standards are to promote the health, safety, welfare, convenience and enjoyment of the public and in part to achieve the following.
(Ord. 8, passed 10-23-1987, § 11.01)
To promote the safety of persons and property by providing that signs:
(A) Do not create a hazard due to collapse, fire, collision, decay or abandonment;
(B) Do not obstruct fire fighting or police surveillance; and
(C) Do not create traffic hazards by confusing or distracting motorists, or by impairing the driver’s ability to see pedestrians, obstacles or other vehicles or to read traffic signs.
(Ord. 8, passed 10-23-1987, § 11.02)
To promote the efficient transfer of information in sign messages by providing that:
(A) Those signs which provide messages and information most needed and sought by the public are given priorities;
(B) Businesses and services may identify themselves;
(C) Customers and other persons may locate a business or service;
(D) No person or group is arbitrarily denied the use of the sight lines from the public right-of-way for communication purposes; and
(E) Persons exposed to signs are not overwhelmed by the number of messages presented and are able to exercise freedom of choice to observe or ignore such messages according to the observer’s purpose.
(Ord. 8, passed 10-23-1987, § 11.03)
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