The following definitions refer to this subchapter of this chapter and are placed here for convenience:
SIGN. Every individual announcement, declaration, demonstration, display, illustration, insignia, surface or space when erected or maintained out of doors in view of the general public for identification, advertisement or promotion of the interests of any person.
SIGN, BILLBOARD. Any sign, displayed outdoors or visible from a public way, which is used to advertise, identify, display, direct or attract attention to an object, person, institution, organization, business, product, service, event or location not available on the lot on which the sign is located, or to express a point of view, by any means, including words, letters, figures, design, symbols, advertising flags, fixtures, colors, illuminations or projected images. Each substantially different face of a billboard structure shall constitute a separate billboard.
SIGN, BUSINESS. Any sign erected for the purpose of advertising a business, product, or subject related to the premises on which the sign is located.
SIGN, DISPLAY AREA. Display area means the entire area enclosing the extreme limits or writing, lighting, representation, emblem or any figure of similar character, together with any frame or other material forming an integral part of the display or used to differentiate the sign from the background against which it is placed; excluding the necessary supports or uprights on which such sign is placed.
SIGN, FREESTANDING. An advertising structure which is supported by one or more uprights with all parts of the display surface of the sign eight feet or more above the grade at the base of the sign.
SIGN, GROUND. A sign which is supported by one or more uprights in or upon the ground where parts of the display surface are less than eight feet above the grade to the bottom of the display area.
SIGN, HOME OCCUPATION. A sign containing only the name and occupation used for the purpose of advertising services in conjunction with a lawful home occupation.
SIGN, IDENTIFICATION. A sign giving the nature, logo, trademark or other identifying symbol; address; or any combination of the name, symbol and address of a building, business, development or establishment on the premises where it is located.
SIGN, INCIDENTAL. A sign that identifies street address, entrances and exits, safety precautions, identifying logos without text, and other such incidental information, and which sets forth no other advertisement intended to be read from the street.
SIGN, MARQUEE. A sign which is attached to or hung from the underside of a marquee, awning, canopy, or other covered structure projecting from and supported by a building and does not project horizontally beyond or vertically above said marquee, awning, canopy, or covered structure.
SIGN, NAME PLATE. A sign located on premises, giving the name or address, or both, of the owner or occupant of a building or premises.
SIGN, OFF-PREMISE. A sign located on a different parcel of land or lot or premise than where the business, product, service, event, or person or subject is being advertised.
SIGN, ON-PREMISE. A sign located on the parcel of land or lot advertising a business, product, service, event, person or subject being offered on said parcel of land or lot.
SIGN, PLACARD. A sign not exceeding two square feet which provides notices of a public nature, such as "No Trespassing" or "No Hunting" signs.
SIGN, PORTABLE. A sign that is not permanent, affixed to a building, structure or the ground including signs supported on mobile chassis other than motor vehicles.
SIGN, PROJECTING. A sign which is attached directly to the building wall, and which extends more than 15 inches but not more than five feet from the face of the wall.
SIGN, ROOF. A sign which is erected, constructed and maintained upon or above the roof of a building, or parapet wall and which is wholly or partially supported by the building.
SIGN, SETBACK. The minimum linear distance as measured from the street right-of-way line to the nearest part of the sign or advertising structure.
SIGN, WALL. A sign that is attached directly to a wall, mansard roof, roof overhang, parapet wall, or above a marquee of a building with the exposed face of the sign in a plane parallel to the building wall or to the surface on which it is mounted, and which projects not more than 18 inches from the building or structure wall, and which does not have any part of such sign or sign supports extending above the uppermost building line not including chimneys, flag poles, electrical or mechanical equipment, TV antennas or any other similar equipment and extensions.