707.01 DEFINITIONS.
   For purposes of this chapter, the following words and phrases shall have the following meanings ascribed to them respectively.
   (a)   "City License Officer" means the Mayor of the City.
   (b)   "Fire and other altered goods sale" means a sale held out in such a manner as to reasonably cause the public to believe that the sale will offer goods damaged or altered by fire, smoke, water or other means.
   (c)   "Going-out-of-business sale" means a sale held out in a manner which reasonably causes the public to believe that on the disposal of the stock of goods on hand, the business will cease and be discontinued, including, but not limited to, the following sales: adjuster's; adjustment; alteration; assignee's; bankrupt; administrator's; benefit of creditors; building coming down; closing; creditor's; end; executor's; final days; forced out; forced-out-of-business; insolvents'; last days; lease expires; liquidations; loss of lease; mortgage sale; receiver's; trustee's; quitting business.
   (d)   "Goods" includes any goods, wares, merchandise or other property capable of being the object of a sale regulated hereunder.
   (e)   "Removal of business sale" means a sale held out in such a manner as to reasonably cause the public to believe that the person conducting the sale will cease and discontinue business at the place of sale on disposal of the stock or goods on hand, and will then move to and resume business at a new location in the City, or will then continue business from other existing locations in the City.
      (1979 Code 110.15)