Upon receipt of a completed application, all required attachments thereto, the required license fee, and the investigative report of the police service, and providing the applicant is deemed qualified under the criteria set forth in section 5.12.040 of this chapter, the city council may conduct such further investigations and hold such hearings as it may deem appropriate for the purpose of determining whether to issue the requested license, taking into consideration those matters set forth in section 5.12.040 of this chapter, and may either grant or deny the same, as in the exercise of its discretion it determines best. In the event the city council denies the issuance of the license, it shall set forth in writing delivered to the applicant, the reasons for the denial. (Ord. 2016-07)