It shall be unlawful for any person to conduct any permanent, temporary or itinerant form of amusement such as theatrical exhibitions, public shows or performances or carnivals for which money or other reward is demanded or received, unless he shall first obtain a license and shall pay therefor the sum of twenty-five dollars ($25.00) for the first day and twenty dollars ($20.00) for each additional consecutive day that such amusement shall be held; provided, however, that this requirement for licensing shall not apply to entertainments, exhibitions and shows conducted by schools, churches, or patriotic organizations; and provided further, that the requirements of this section shall not apply to exhibitions otherwise specifically regulated and licensed by ordinance of the Village now effective or which may hereafter become effective. Athletic games and moving picture shows shall not be included among the enterprises requiring a license under the provisions of this section.