Any person violating any of the provisions of this chapter, or failing or refusing to collect or pay the Transient Lodging Tax proceeds as herein provided, shall, upon conviction thereof, be punished as provided in title 1, chapter 3 of this Code. Each day's violation of the provisions of this chapter may be deemed a separate offense. The City, by and through its City Clerk, or Mayor and/or City Council, is further empowered and authorized to pursue all rights, remedies, procedures, claims and causes of action it may have at law or in equity to enforce the provisions of this chapter and to collect this Transient Lodging Tax from the persons owing the same, by civil action, including, without being limited to, injunctions. (Ord. 627, 11-9-2004)