A class “B” liquor control license issued to a hotel or motel shall authorize the holder to purchase alcoholic liquors from the Department only, wine from the Department or from class “A” wine permittees and native wines from native wine manufacturers, and to sell the same to patrons by the individual drink for consumption on the premises only; however, beer may also be sold for consumption off the premises. Each such license shall be effective throughout the premises described in the application.