Before a license under this chapter shall be issued, each applicant shall post a bond of $100 with the Chief of Police. Such bond shall be conditioned that the applicant shall comply with the provisions of all the ordinances of the city and the statutes of the state regulating and concerning the sale of goods, subscriptions, wares, merchandise or personal property of any nature, including foodstuffs, or for services, including advertising, and will pay all judgments rendered against the applicant for any violation of ordinances or statutes or any of them together, with all judgments and costs that may be recovered against said applicant by any person or persons for damage growing out of any misrepresentation or deception practiced on any person who transacts such business with the applicant, whether said misrepresentation or deception was made or practiced by the owners or by their servants, agents or employees, either at the time of making the sale, or the solicitation of the sale, or through any advertisements of any character whatsoever, printed or circulated with reference to the subject matter of such sale or any part thereof. Action on the bond may be brought in the name of the city to the use of the aggrieved person. Such bond shall be further conditioned to indemnify and pay the city for any penalties or costs occasioned by the enforcement of this chapter and shall not be retired until after a lapse of one year from the expiration of each license.