Sec. 7-10-2 Definitions.
The following definitions shall be applicable in this Chapter:
   (a)   Adult Bath Houses. An establishment or business which provides the services of baths of all kinds, including all forms and methods of hydrotherapy, that is not operated by a medical practioner or a professional therapist licensed by the State of Wisconsin and which establishment provides to its patrons an opportunity for engaging in "specified sexual activities."
   (b)   Adult Body Painting Studios. An establishment or business wherein patrons are afforded an opportunity to paint images on a body which is wholly or partially nude. For purposes of this Chapter, the adult body painting studio shall not be deemed to include a tattoo parlor.
   (c)   Adult Bookstore. An establishment having as a substantial or significant portion of its stock in trade, for sale, rent, lease, inspection or viewing books, films, videos, magazines, periodicals, or other medium which are distinguished or characterized by their emphasis on matters depicting, describing or related to "specific anatomical areas" or "specified sexual activities", as defined herein.
   (d)   Adult Cabaret. A cabaret which features dancers, strippers, male or female impersonators, or similar entertainers, performing or presenting material having as its dominant theme, or distinguished or characterized by an emphasis on any actual or simulated "specfied sexual activities" or "specified anatomical areas."
   (e)   Adult Entertainment. Any exhibition of any motion pictures, live performance, display or dance of any type, which has as its dominant theme or is distinguished or characterized by an emphasis on any actual or simulated "specified sexual activities" or "specified anatomical areas" as herein defined or the removal of articles of clothing or appearing partially or totally nude. Adult entertainment establishments are those in which the predominant business or attraction is the offering to customers of activities or material which is intended to provide sexual stimulation or sexual gratification. Adult entertainment establishments are also those that are distinguished by an emphasis on, or the advertising or promotion of, employees or agents engaging in specified sexual activities or displaying specified anatomical areas.
   (f)   Adult Massage Parlors. An establishment or business with or without sleeping accommodations which provides services of massage and body manipulation, including exercises, heat and light treatments of the body, and all forms and methods of physiotherapy, not operated by a medical practioner or professional physical therapist licensed by the State of Wisconsin and which establishment provides for its patrons the opportunity to engage in "specified sexual activity."
   (g)   Adult Mini-Motion Picture Theater. An enclosed building with a capacity of less than fifty (50) persons used for presenting material having as its dominant theme or distinguished or characterized by an emphasis on matters depicting, describing or relating to "specified sexual activities" or "specified anatomical areas" as herein defined for observation by patrons therein.
   (h)   Adult Modeling Studios. An establishment or business which provides the service of modeling for the purpose of reproducing the human body wholly or partially nude by means of photography, painting, sketching, drawing or otherwise.
   (i)   Adult Motion Picture Theater. An enclosed building with a capacity of fifty (50) or more persons used for presenting material having as its dominant theme or distinguished or characterized by an emphasis on matters depicting, describing or relating to "specified sexual activities" or "specified anatomical areas" as defined herein for observation by patrons therein.
   (j)   Adult Novelty Shop. An establishment or business having as a substantial or significant portion of its stock in trade in novelty or other items including movies, toys, videos, books, periodicals, and any device, which are distinguished or characterized by an emphasis on, or designed for, "specified sexual activities", as defined herein, or simulating such activity.
   (k)   Adult Oriented Establishment. Shall include, but is not limited to, adult bookstores, adult motion picture theaters, adult mini-motion picture establishments, adult cabaret, adult tattoo or body piercing establishments, and further means any premises to which public patrons or members are invited or admitted and which are so physically arranged so as to provide booths, cubicles, rooms, compartments or stalls separate from the common areas of the premises for the purposes of viewing adult oriented motion pictures or wherein an entertainer provides adult entertainment to a member of the public, a patron or a member, whether or not such adult entertainment is held, conducted, operated or maintained for a profit, direct or indirect. "Adult-Oriented Establishments" also includes "Live Sex Act Businesses".
   (I)   Adult Store. An establishment having as its stock in trade for sale, rent, lease, inspection or viewing books, films, video cassettes, magazines or other periodicals or sexual tools/toys/paraphernalia which are distinguished or characterized by their emphasis on matters depicting, describing or relating to "specific sexual activities" or "specified anatomical areas" as defined herein, including adult-oriented film, movies or live performances, for observation by patrons therein.
   (m)   Consideration. The payment of money or the exchange of any item of value for:
      (1)   The right to be taken to or enter the business premises or any portion thereof; or
      (2)   The right to remain on the business premises, or any portion thereof; or
      (3)   The right to purchase any item permitting the right to enter, or remain on, the business premises, or any portion thereof; or
      (4)   The right to a membership permitting the right to enter, or remain on, the business premises, or any portion thereof.
   (n)   Live Sex Act. Any act whereby one (I) or more persons engage in live conduct which involves Specified Sexual Activities.
   (o)   Live Sex Act Business. Any business in which one or more persons may view, or may participate in, a live sex act for a consideration.
   (p)   Operators. Any person, partnership, association, or corporation operating, conducting, maintaining or owning any adult oriented establishment.
   (q)   Sensitive Areas. An area which could be negatively affected by being in close proximity to an adult oriented establishment, including, but not limited to, child care facilities, schools, places of worship, libraries, community centers, playgrounds, and recreation areas.
   (r)   Specified Anatomical Areas. Means:
      (1)   Less than completely and opaquely covered human genitals, pubic region, buttocks and female breast below a point immediately above the top of the areola.
      (2)   Human male genitals in a discernible turgid state, even if opaquely covered.
   (s)   Specified Sexual Activities. Simulate or actual:
      (1)   Showing of human genitals in a state of sexual stimulation or arousal.
      (2)   Acts of masturbation, sexual intercourse, sodomy, bestiality, necrophilia, sado- masochistic abuse, fellatio or cunnilingus.
      (3)   Fondling or erotic touching of human genitals, pubic region, buttock or female breasts.
   (t)   Tattoo Establishment. The premises where a tattooist applies a tattoo to another person.
   (u)   Tattooist. A person who tattooes another person at that person's request.
   (v)   Tattoo. As a verb, means to insert pigment under the surface of the skin of a person, by pricking with a needle or otherwise, so as to produce an indelible mark or figure through the skin.
   (w)   Youth Center. Any center which provides, on a regular basis, recreational, vocational, academic or social services for persons younger than twenty-one (21) years of age for those persons and their families.