§ 8.12 DEFINITIONS.
   For the purpose of this chapter, the following definitions shall apply unless the context clearly indicates or requires a different meaning.
   AWNING, CANOPY OR MARQUEE. A permanent retractable or fixed shelter constructed of non-rigid materials on a supporting framework that projects from the exterior wall of a building.
   AWNING, CANOPY OR MARQUEE SIGN. A sign affixed flat against the surface of an awning, canopy or marquee.
   BILLBOARD. See OFF-PREMISES SIGN.
   BUSINESS CENTER SIGN. A single sign providing advertising for two or more businesses located upon the same premises, or upon two or more contiguous parcels, which may include the name of the business center as well as the names and/or logos of individual businesses within the center.
   CLEAR VISION TRIANGLE. A triangular area formed by the intersection of the street right-of-way lines on a corner lot and a line connecting two points located on those intersecting right-of-way lines 20 feet from the point of intersection or the triangular area formed by the intersection of a street right-of-way and a driveway, measured along the right-of-way line and the paved edge of the driveway 20 feet from the point of intersection.
   DAY. For the purpose of these regulations, a calendar day.
   DIRECTIONAL SIGN. A sign that gives directions, instructions or facility information for the use on the lot on which the sign is located, such as parking or exit and entrance signs.
   ELECTRONIC CHANGEABLE MESSAGE SIGN. A sign whose alphabetic, pictographic or symbolic informational content can be changed and is displayed electrically or electronically
   GOVERNMENT SIGN. A sign erected by the city, county, state or federal government.
   GROUND SIGN. A sign resting directly on the ground or supported by a foundation or pedestal and not attached to a building or wall.
   INCIDENTAL SIGN. A small sign, emblem or decal informing the public of goods, facilities or services available on the premises which is not intended to be visible from the street or adjacent properties. Examples of INCIDENTAL SIGNS include, but are not limited to, credit card signs, signs indicating the hours of business, no smoking signs, signs used to designate bathrooms, and signs providing information on business affiliations.
   NAMEPLATE. A non-electric on-premises identification sign usually giving only the name, address and/or occupation of an occupant or group of occupants.
   OBSOLETE SIGN. A sign that advertises a product that is no longer available, a business that has closed or an event that has passed.
   OCCUPANT FRONTAGE.
      (1)   For a stand-alone building designed for one tenant or business, the width of the building parallel to the right-of-way (not including alleys).
      (2)   For a multi-tenant building, the width of the leased space for the store measured on the wall parallel to the right-of-way (not including alleys), or on the wall(s) containing the public entrance(s) to the building.
   OFF-PREMISES SIGN. A sign which identifies a use or advertises products and services not available on the site or parcel on which the sign is located (e.g., billboards, signs providing directions to a business).
   POLE OR PYLON SIGN. A sign which is erected upon or supported on one or more poles, uprights or braces.
   PROJECTING SIGN. A sign affixed to any building or wall and extending perpendicular for any distance from the wall.
   READER BOARD or MESSAGE BOARD. A portion of a sign, which is accessory and incidental to a permanent sign, on which copy is changed manually.
   REAR ENTRY SIGN. A sign located at the rear, secondary or service entrance to a building.
   ROOF SIGN. A sign erected upon or projecting above the roof of a building.
   SIGN. Any words, numerals, figures, devices, designs, pictures or trademarks erected on or otherwise affixed to a building, wall board, plate or any other structure, or on a vehicle or trailer, for the purpose of advertising or identifying an establishment, product, service or activity.
   TEMPORARY SIGN. A sign, banner or other advertising device constructed of cloth, canvas, fabric, plastic or other light temporary material, with or without a structural frame, or any other sign intended for a limited period of display, but not including decorative display for holidays or public demonstration. TEMPORARY SIGNS are divided into the following classes.
      (1)   BANNER, HORIZONTAL. A sign usually made of vinyl, canvas or other durable and flexible material and designed to be freely hung from the corners of the material.
      (2)   BANNER, LIGHT POLE. A sign usually made of vinyl, canvas or other durable and flexible material and designed to be hung vertically from the short edge.
      (3)   REAL ESTATE DEVELOPMENT SIGN. A sign erected during the development of a new or expanded residential or non-residential project.
      (4)   PORTABLE SIGN. A sign designed to be moved easily and not permanently attached to the ground, a structure or a building, including signs with wheels and signs mounted on vehicles for advertising purposes. This definition does not include any other temporary sign defined within this section.
      (5)   POSTER PANEL SIGN. A self-supporting, moveable sign with one or two faces that are adjoined at the top and displayed at an angle, which is not permanently anchored or secured and designed to be placed upon a sidewalk, plaza or other area where pedestrians walk or gather. Also referred to as sandwich board signs and A-frame signs.
      (6)   RIGID FRAME SIGN. A sign that is commonly, but not always, made up of wood, metal or vinyl posts and arm and is designed to be stuck in the ground with equipment. Such signs are typically associated with real estate sales, construction and the like.
      (7)   UMBRELLA SIGN. A sign printed on or otherwise attached to an umbrella, including umbrellas used in outdoor seating areas.
      (8)   WINDOW SIGN, TEMPORARY. A temporary sign installed or affixed inside a window and intended to be viewed from the outside for limited periods.
      (9)   WIRE FRAME SIGN. A sign that is commonly, but not always, made up of a flexible wire frame and corrugated plastic face and designed to be stuck in the ground without equipment. Such signs are typically associated with home improvement projects, political expression, yard sales, open house events and the like.
   WALL SIGN. A sign painted or attached directly to and parallel to the exterior wall of a building not extending more than eight inches.
   WINDOW SIGN, PERMANENT. A sign permanently installed or affixed inside a window and intended to be viewed from the outside.
(Ord. effective 5-26-2017)