(a) No person shall directly or indirectly make, publish, disseminate, circulate or place before the public, in a newspaper, magazine or other publication, or in the form of a book, notice, handbill, poster, circular, pamphlet, letter, sign, placard, card, label or over any radio station, or in any other way an advertisement or announcement of any sort regarding merchandise, service, employment, real estate or anything of value offered by him or her for use, purchase or sale, and which advertisement or announcement contains any assertion, representation or statement which is untrue or fraudulent.
(b) No person shall, in any manner, or by any means of advertisement or other means of communication, offer for sale any merchandise, commodity or service, as part of a plan or scheme with the intent, design or purpose not to sell the merchandise, commodity or service so advertised at the price stated therein, or with the intent, design or purpose not to sell the merchandise, commodity or service so advertised. Nothing in this section shall apply to any visual or sound radio broadcasting station, to a telephone company offering announcement service according to tariffs filed with the state’s Public Utilities Commission, or to any publisher or printer of a newspaper, magazine or other form of printed advertising, who broadcasts, publishes or prints such advertisement in good faith without knowledge of its false, deceptive or misleading character.
(Ord. 6551, passed 1-22-1974) Penalty, see § 503.99