§ 156.380 INTENT.
   (A)   (1)   The intent of this subchapter is to provide adequate opportunity for the erection of signs while reducing visual clutter and achieving an aesthetically pleasing appearance in the city.
      (2)   In so doing, this subchapter intends to improve the visual environment of the city, eliminate traffic hazards caused by improper signs and ensure that information is presented safely and effectively.
   (B)   This subchapter establishes a comprehensive system for the regulation of signs to promote the public safety, health, and welfare. It presents a set of reasonable, non-arbitrary, and non-discriminatory standards and procedures that are intended to facilitate the improvement and protection of the community by prohibiting the misuse of signs.
   (C)   (1)   This subchapter furthers the greater public interest by allowing a property owner to identify the ownership of property and the activities, services, and products available thereon.
      (2)   The identification of property, activities, services, and products located elsewhere is permitted to a lesser degree.
(Prior Code, § 156.355) (Ord. 0-01-0024, passed 9-10-2001)