All sales by auction of new and used gold, silver, plated ware, precious or semi-precious stones, watches, clocks, or any other jewelry are prohibited unless a license be obtained therefor as follows.
(A) Except for sales made by sheriffs, constables, coroners, marshals, executors, guardians, assignees or insolvent debtors or bankrupts, or any other person required by law to sell real or personal property, it is unlawful in the city for any person, firm, or corporation, either for himself, herself, or itself, or for another, or for any firm or corporation to sell or offer for sale at public or private auction any stock or stocks of merchandise as above specified, in whole or in part, without first obtaining from the City Clerk a permit in writing so to do. The City Clerk shall not issue a permit for any such sale or sales until he or she is satisfied that neither fraud nor deception of any kind is contemplated nor will be contemplated and that neither the sale for reasons therefor nor the goods to be sold have or will not thereafter be fraudulently or falsely advertised or in any way whatsoever have been misrepresented insofar as the auction is concerned.
(B) Any person, firm. or corporation, either for himself, herself. or itself, or for another, or for any firm or corporation desiring to sell or offer for sale at public auction any stock or stocks of merchandise above described, in whole or part, shall file a written application for a license, the application setting forth the following:
(1) The name, residence, address. and business address of the applicant; and
(2) The character of the business applicant has been engaged in during the two years prior to the application.
(Prior Code, § 110.024)