A. The provisions of this chapter and any regulations imposed by this chapter shall be liberally constructed in a manner which ensures the rights of persons, groups, associations and entities as guaranteed by the United States and Illinois Constitutions. It is not the intent of this chapter to infringe on any such rights.
B. The purpose of this chapter is to provide a legal framework for the comprehensive regulation of signs in the City of Des Plaines. It recognizes the need for adequate identification, advertising, and communication within the community, which is structurally sound, well maintained and attractive in appearance. To achieve this purpose, this chapter is intended to control the height, area, location and other similar aspects of signs and sign structures, while also:
1. Preserving the noncommercial character of residential neighborhoods;
2. Providing reasonable yet appropriate conditions for identifying businesses and services rendered in commercial, institutional and industrial areas;
3. Reducing traffic hazards by restricting signs and lights which exceed a viewer's capacity to receive information or which increases the potential for accidents created by signage which distracts or obstructs a viewer's vision; and
4. Protecting the health, safety and general welfare of the residents of the City. (Ord. Z-24-05, 8-29-2005)