(a) Unless the context clearly indicates otherwise, in this division:
(1) ARCADE means any structure that is attached to a building and neither fully enclosed on all sides nor structural to the building itself, which is covered by a roof having the primary function of weather protection for a walkway.
(2) FLAT ATTACHED SIGN means an attached sign projecting from a building and parallel to the building facade.
(3) HIGHRISE BUILDING means a building that has a height of more than 36 feet.
(4) LOWER FACADE means the area of a highrise building facade that is 36 feet or less above grade when measured vertically.
(5) LOWRISE BUILDING means a building that has a height of 36 feet or less.
(6) MARQUEE SIGN means a sign attached to, applied on, or supported by a permanent canopy projecting over a pedestrian street entrance of a building, and consisting primarily of changeable panels, words, or characters.
(7) PAINTED APPLIED SIGN means a sign painted directly onto the exterior facade of a building, not including doors and windows.
(8) PROJECTING ATTACHED SIGN means an attached sign projecting 18 or more inches from a building.
(9) SMALL WORD means a word with no character that exceeds four inches in height.
(10) THIS DISTRICT means the McKinney Avenue Sign District.
(11) UPPER FACADE means the area of a highrise building facade that is more than 36 feet above grade when measured vertically.
(12) WINDOW SIGN means a sign painted or affixed to a window.