The purpose of this division is to regulate both the construction of new signs and the alterations of existing signs with a view towards enhancing, preserving, and developing the unique character of this district. These sign regulations have been developed with the following objectives in mind:
(a) To protect the historical and architectural character of this district from inappropriate signs in terms of number (clutter), style, color, and materials.
(b) To ensure that significant architectural features in this district are not obscured.
(c) To encourage signs that are complimentary to the architectural styles and historical nature of the buildings and trolley in this district.
(d) To ensure that the size and orientation of signs are geared toward the high number of pedestrians in this district.
(e) To attract the public to the goods and services available in the district by enhancing the aesthetic quality of signs in this district.
(f) To encourage artistic, creative, and innovative signs that reflect the themes of the area.
(g) To promote safety, communications efficiency, and landscape quality and preservation as described in Section 51A-7.101. (Ord. 21145)