(a) In this division:
(1) ARTS DISTRICT means Planned Development District No. 145 (the Dallas Arts District).
(2) ARTS DISTRICT OFFICIAL LOGO means the official logo of the Arts District as depicted in Exhibit A, which is attached to Ordinance No. 20345, passed by the Dallas City Council on June 14, 1989.
(3) AWNING SIGN means a sign that is or appears to be part of an awning.
(4) BLOCK means an area bounded by streets on all sides.
(5) BLOCKFACE means all of the lots on one side of a block.
(6) BUILDING CORNICE AREA means that portion of a building facade above the highest story, but below the actual roof structure.
(7) BUILDING IDENTIFICATION SIGN means any sign composed of one or more characters that identify a specific building's name.
(8) CANOPY means a permanent non-fabric architectural element projecting from the face of a building.
(9) CANOPY FASCIA SIGN means a sign with a digital display that is attached to, applied on, or supported by the fascia or soffit of a canopy.
(10) CBD STREETSCAPE PLAN means the Dallas Central Business District Streetscape Guidelines approved by the Dallas City Council on April 15, 1981, by Resolution No. 81-1118.
(11) CHARACTER means a symbol, as a letter or number, that represents information.
(12) CONSTRUCTION BARRICADE SIGN means a sign that is affixed to a construction barricade.
(13) CULTURAL INSTITUTION means any facility used primarily for the visual or performing arts; open to the public, such as a museum, concert hall, theater, or similar facility; and established by a public or philanthropic entity.
(14) CULTURAL INSTITUTION DIGITAL SIGN means a monument sign with a digital display that identifies the cultural institution; the district; a sponsor of the cultural institution, district, or arts organization; or an arts organization such as a symphony, dance troupe, or theatre group that uses that cultural institution.
(15) CULTURAL INSTITUTION IDENTIFICATION SIGN means a premise sign that identifies the cultural institution or the primary arts organization such as a symphony, dance troupe, or theater group that uses that cultural institution.
(16) DETACHED PREMISE SIGN means a sign that is both a detached sign and a premise sign as defined in Section 51A-7.102.
(17) FLAT ATTACHED SIGN means an attached sign projecting four inches or less from a building.
(18) FLORA STREET FRONTAGE AREA means the "Flora Street Frontage Area" as defined in the Arts District PD ordinance (Ordinance No. 17710, as amended).
(19) FREESTANDING IDENTIFICATION SIGN means a monument sign that identifies the cultural institution; the district; a sponsor of the cultural institution, district, or arts organization; or an arts organization such as a symphony, dance troupe, or theater group that uses that cultural institution.
(20) GENERIC RETAIL IDENTIFICATION SIGN means a sign identifying a type or category of retail establishment without identifying a specific establishment.
(21) GOVERNMENTAL TRAFFIC SIGN means a sign, signal, or other traffic control device installed by a governmental agency for the purpose of regulating, warning, or guiding vehicular or pedestrian traffic on a public highway. Examples of these signs include stop signs, one-way signs, no parking signs, and electronic pedestrian and vehicular signalization devices and their fixtures.
(22) INSTITUTIONAL MOVEMENT INFORMATION SIGN means a sign showing the location of or route to a specific cultural institution or a parking area serving that institution.
(23) INTEGRATED SIGN means a premise sign within Subdistrict A, Subdistrict B, or Subdistrict C that is integrated into the design of the building and may be a monument sign.
(24) KIOSK means a small structure with one or more open sides used to display artwork or temporary signs.
(25) MARQUEE SIGN means a sign attached to, applied on, or supported by a permanent canopy projecting over a pedestrian street entrance of a building, and consisting primarily of changeable panels, words, or characters.
(26) MONUMENT SIGN means a detached sign applied directly onto a grade level support structure (instead of a pole support) with no separation between the sign and grade.
(27) PLAQUE means a permanent tablet, the contents of which are either commemorative or identifying.
(28) PREMISE means the entire Arts District Sign District land area as defined in 51A-7.1201(a).
(29) PRIVATE SIGNS means those signs that are not "public signs" as defined in this section.
(30) PROJECTING ATTACHED SIGN means an attached sign projecting more than four inches from a building.
(31) PROMOTIONAL SIGN means a sign that promotes a cultural event or activity.
(32) PUBLIC SIGNS means governmental traffic signs, institutional movement control signs, generic retail identification signs, promotional signs, or plaques as defined in this section.
(33) RESTAURANT/RETAIL IDENTITY SIGN means an attached premise sign located on a building in Subdistrict B or Subdistrict C that has a restaurant, retail, or personal service use located on the ground floor and that identifies that specific restaurant, retail, or personal service tenant.
(34) SASAKI PLAN means the urban design plan prepared by Sasaki Associates, Inc. in August, 1982 to serve as the guideline for development in the Dallas Arts District. The Sasaki Plan is attached to and made a part of the Arts District PD ordinance (Ordinance No. 17710, as amended).
(35) SIGN HARDWARE means the structural support system for a sign, including the fastening devices that secure a sign to a building facade or pole.
(36) SPONSORSHIP CONTENT means goods and services sold by the sponsor of the cultural institution, district, or arts organization whether sold on or off the premises.
(37) TENANT IDENTITY SIGN means an attached premise sign within Subdistrict A or Subdistrict B located on a building that is primarily used for office uses that identifies a specific office tenant.
(38) THIS DISTRICT means the Arts District Sign District.
(39) WINDOW SIGN means a sign temporarily or permanently attached to, applied on, or supported by a window.