In this division:
(1) ACTIVITY DISTRICT means a group of entertainment, cultural, performance, retail, or restaurant establishments that generate pedestrian activity within a particular geographic area, and that has a known name as a destination such as, but not limited to, the Farmers Market, Main Street, or the Arts District.
(2) ARCADE SIGN means any sign that is mounted under a canopy or awning and is perpendicular to the building to which the canopy or awning is attached. This sign is intended to be read from the pedestrian walkway that the canopy or awning covers.
(3) AWNING means a fabric or vinyl surface supported by a metal structure, which is applied to the face of a building.
(4) AWNING SIGN means a sign attached to, painted on, or otherwise applied to an awning.
(5) BANNER means a sign applied on a strip of cloth, vinyl, or similar material and attached to a building or structure. Awning, canopy signs, and flags are not banners.
(6) CANOPY means a permanent, non-fabric architectural element projecting from the face of a building.
(7) CANOPY SIGN means a sign attached to, applied on, or supported by a canopy, with no changeable message area.
(8) CHANGEABLE MESSAGE SIGN means a sign composed of LED/LCD elements, slide lettering, slated rotating surfaces, or other changeable message technology that displays different designs or advertisements.
(8.1) CONSTRUCTION BARRICADE SIGN means a sign that is affixed to a construction barricade.
(8.2) CONVENTION CENTER COMPLEX means the convention center and buildings attached to the convention center, including a convention center hotel.
(9) DISTRICT or THIS DISTRICT means the Downtown Sign District.
(10) DISTRICT ACTIVITIES means activities that take place on five or more premises within an activity district.
(11) EFFECTIVE AREA means:
(A) for a detached sign other than outlined in (B) below, the area within a minimum imaginary rectangle of vertical and horizontal lines that fully contains all extremities of the sign, excluding its supports. This rectangle is calculated from an orthographic projection of the sign viewed horizontally. The viewpoint for this projection that produces the largest rectangle must be used. If elements of the sign are moveable or flexible, such as a flag or a string of lights, the measurement is taken when the elements are fully extended and parallel to the plane of view;
(B) for signs placed on a fence, non enclosing wall, planter, or other similar structure that is designed to serve a separate purpose other than to support the sign, the entire area of such structure may not be computed, and the effective area must be measured by the rule for effective area for attached signs; and
(C) for an attached sign, the sum of the areas within minimum imaginary rectangles of vertical and horizontal lines, each of which fully contains a word. If a design, outline, illustration, or interior illumination surrounds or attracts attention to a word, then it is included in the calculation of effective area.
(12) ENTERTAINMENT FACILITY means a structure or building for sports events or the performing arts, including indoor motion picture theaters, theaters for live musical or dramatic performances, indoor and outdoor concert halls, and exhibition halls.
(13) FACADE means any separate face of a building, including parapet walls and omitted wall lines, or any part of a building which encloses or covers usable space, chimneys, roof-mounted equipment, mounted antennas, or water towers. Where separate faces are oriented in the same direction or in directions within 45 degrees of one another, they are to be considered as part of a single facade. A roof is not a facade or part of a facade. Multiple buildings on the same lot will each be deemed to have separate facades.
(14) FLAT ATTACHED SIGN means an attached sign projecting 12 inches or less from a building, and the face of which is parallel to the building facade.
(15) FREEWAY LOOP means the area of the city within Woodall Rogers Freeway, R.L. Thornton Freeway, Central Expressway (elevated bypass), and Stemmons
Freeway.
(15.1) GATEWAY SIGN means an attached sign located on an access gate or a vertical clearance structure/access gate.
(16) GENERIC GRAPHICS means any pattern of shapes, colors, or symbols that does not commercially advertise.
(17) KIOSK means a multi-sided structure for the display of premise and nonpremise signs.
(18) LANDSCAPE SIGN means a sign that is a part of a single landscape design which creates a base for the sign in conjunction with a retaining wall or an open space created with the use of water or planting material.
(19) LOWER LEVEL SIGN means an attached sign wholly situated within the lower level sign area.
(20) LOWER LEVEL SIGN AREA means the portion of a facade less than 36 feet above grade.
(21) MARQUEE SIGN means a sign attached to, applied on, or supported by a permanent canopy projecting over a pedestrian street entrance of a building, and consisting primarily of changeable panels, words, or characters.
(21.1) MEDIA CENTER PLAZA means an outdoor area that is accessible to the public, and includes:
(A) a plaza that is at least 120,000 square feet in size; and
(B) structures containing ground-floor retail and restaurant uses.
(21.2) MEDIA WALL SIGN means an attached sign projecting no more than five feet from a building, the face of which is parallel to the building facade, and which may wrap around the corner of a building. A media wall sign must be located adjacent to a media center plaza. A media wall sign must be a changeable message sign, and must incorporate changeable messages, including streaming.
(22) MESSAGE AREA means the area within the effective area of a sign that provides a specific commercial or non-commercial message and that excludes all extremity and intra-areas associated with the sign fixture.
(22.1) MIDDLE LEVEL SIGN means an attached sign wholly or partially situated within the middle level sign area.
(22.2) MIDDLE LEVEL SIGN AREA means the portion of a building facade that is between the lower level sign area and the upper level sign area.
(23) MONUMENT SIGN means a detached sign applied directly onto a grade-level support structure (instead of a pole support) with no separation between the sign and grade.
(24) MOVEMENT CONTROL SIGN means a sign that directs vehicular and pedestrian movement within this district.
(24.1) PEDESTRIAN-ORIENTED CON- CESSION SIGN means a premise sign displaying advertising for one or more retail uses to on-site pedestrians.
(25) PROJECTING ATTACHED SIGN means an attached sign projecting more than 12 inches from a building at an angle other than parallel to the facade.
(26) PROMOTIONAL MESSAGE means a message that identifies or promotes a cultural activity within this district, any special event being conducted in this district, any event being conducted, in whole or in part, in an entertainment complex, or any other event that will benefit the city. Benefit to the city is established by:
(A) use of city property in accordance with a contract, license, or permit;
(B) the receipt of city monies for the activity or event; or
(C) an ordinance or resolution of the city council that recognizes the activity or event as benefitting the city.
(27) PUBLIC AREA means any publicly or privately-owned outdoor area that is accessible to the public.
(28) RESIDENTIAL USES means those uses defined in Section 51A-4.209.
(29) RETAIL & PERSONAL SERVICE USES means those uses defined in Section 51A-4.210.
(29.1) RETAINING WALL SIGN means a sign in Retail Subdistrict B affixed or engraved into a retaining wall supporting a landscape bed or similar feature.
(30) SIGN HARDWARE means the structural support system for a sign, including the fastening devices that secure a sign to a building facade or pole.
(31) SPECIAL SIGN DISTRICT ADVISORY COMMITTEE means that committee created by Section 51A-7.504 of the Dallas Development Code, as amended.
(32) TEMPORARY SIGN means a sign erected for a limited time that identifies an event or activity of limited duration. Examples include signs advertising the sale or lease of property, construction activity in progress, or a concert or other cultural event.
(33) UPPER LEVEL SIGN means an attached sign wholly situated within the upper level sign area.
(34) UPPER LEVEL SIGN AREA means the portion of a facade more than 36 feet above grade and within the top 12 feet of a facade on buildings 18 stories or less, or within the top 36 feet of a facade on buildings more than 18 stories.
(34.1) VIDEOBOARD SIGN means a flat screen that is capable of displaying moving images similar to television images, by light-emitting diode or other similar technology, and that is mounted to the exterior of a building.
(35) WELCOME MESSAGE means a message that identifies and greets heads of state, foreign dignitaries, groups using city property in accordance with a contract, license, or permit, or government organizations.
(36) WINDOW ART DISPLAY means an exhibit or arrangement placed within a storefront window of a building and designed to be viewed from a street or public area.
(37) WINDOW SIGN means a sign painted or affixed to a window.
(38) WORD: For purposes of this division, each of the following is considered to be one word:
(A) Any word in any language found in any standard unabridged dictionary or dictionary of slang.
(B) Any proper noun or any initial or series of initials.
(C) Any separate character, symbol, or abbreviation such as “&”, “$”, “%”, and “Inc.”
(D) Any telephone number, street number, or commonly used combination of numerals and symbols such as “$5.00” or “50%”,
(E) Any Internet website, network, or protocol address, domain name, or universal record locator.
(F) Any symbol or logo that is a registered trademark but which itself contains no word or character.