The planning director may approve and/or modify a sign program application in whole or in part, with or without conditions, only if the following findings are made:
A. The proposed sign is permitted within the zoning district and complies with all of the applicable provisions of this section;
B. The sign primarily identifies the business name and does not list multiple products or services;
C. The sign is in proper proportion to the building or site on which it is located and as an identification device, does not excessively compete for the public's attention;
D. The sign materials, color, texture, size, shape, height, and placement are harmonious with the design of the structure, property and neighborhood of which it is a part;
E. The illumination of the sign is at the lowest possible level, which ensures adequate identification and readability, and is directed solely at the sign or is internal to it;
F. The sign is not detrimental to the public interest, health, safety, or welfare; and
G. The sign is in compliance with the sign design standards in section 11-16-7 of this chapter. (Ord. 527, 8-4-1997)