In making a determination whether to award a franchise, the Common Council may consider the following factors:
   (A)   The quality of service which the applicant promises and of which the applicant is capable;
   (B)   The income and expense to the city government;
   (C)   The needs of other users of the public ways;
   (D)   The capacity of the public ways and private property (including easements, poles, and conduits) to accommodate the additional equipment or other demands of an additional cable operator;
   (E)   The effect on the ability of existing grantees to perform their obligations under their franchises;
   (F)   The experience, character, background, and financial responsibility of the applicant;
   (G)   The demonstrated ability of the applicant to meet construction schedule in the application and any physical requirements imposed by the chapter;
   (H)   The likelihood that the applicant as a cable operator can maintain financially feasible operations over an extended period of time.
   (I)   Any other considerations deemed pertinent by the Common Council to its task of safeguarding the public health, safety, and welfare, and facilitating and encouraging the orderly and responsible development of a cable system which will provide the people of the city with cable service which is versatile, reliable, and efficient.
(1980 Code, § 118.038)  (Ord. 1996-4, passed 4-9-1996)