Signage for a single building or group of buildings, that contains two or more distinct occupants internally separated by firewalls or demising walls, developed after August 2010 shall conform to the provisions of § 151.170 through § 151.183. Because of this, newer shopping centers are likely to have a diversity of signage. Multiple tenant buildings developed prior to August 2010 were developed under different signage regulations, processes, and guidelines, and this produced a homogenous theme for sign designs throughout the site. For these reasons, § 151.178(C)(1) requires multiple tenant buildings developed prior to August 2010 to be compatible with the existing signage on the site. Property owners have the option to utilize the design allowed under the August 2010 revisions if the property is designed as a Transitional Shopping Center pursuant to the following:
(A) The property is subject to a Comprehensive Sign Policy that demonstrates how the shopping center will incrementally transition the center into meeting the current signage regulations. This may include, but not be limited to, an amortization schedule for nonconforming sign removal and design guidelines to be established a master-planned theme for sign color, use of logos, scale, height from the finished grade, illumination, materials, type and color of returns, and signage types, placement on sign bands built into the building facade, or other signage or architectural features.
(Ord. 2013-01, passed 1-13-14)