These regulations establish the physical characteristics of signage and prescribe a level of visual quality in sign design, especially where new signage is in substantial conformance with its surroundings. Anyone planning a sign shall consider:
(A) The character of the proposed sign, not only in and of itself, but also in terms of the effects a sign will have upon the character of the surrounding area;
(B) The way in which the sign will be read and whether its size, location, configuration, and character are appropriate to its intended audience or whether a more appropriate sign could better serve its intended purpose and, at the same time, be less visually disruptive;
(C) The character of the sign structure, (the physical means of supporting the sign,) and whether that structure could be made an integral part of the sign rather than a separate and frequently distracting element; and
(D) Design compatibility among the individual tenant spaces in a shopping center constructed prior to August 2010 through the use of signs with a common scale, heights from the finished grade, illumination, color, materials, type and color of returns, and sign type (channel letter, halo-lit, and the like), placement on sign bands built into the building facade, or other signage features.
(Ord. 2010-01, passed 8-23-10; Am. Ord. 2012-15, passed 9-24-12; Am. Ord. 2013-01, passed 1-13-14)