(a) Every person owning and operating a taxicab or taxicabs who obtains a license from the City may adopt any trade name, design, color scheme or method of painting or lettering such taxicabs that is approved by the City Manager. Such trade name, design, color scheme or method of painting or lettering shall include the following matter:
(1) A serial body number assigned by the Manager to each taxicab and painted on each side and on the rear of the taxicab;
(2) The name of the owner or trade name under which business is done, painted on each side of the taxicab. Whenever the name of the owner, or the trade name under which it does business, does not include the words "taxicab, " "taxi" or "cab", then the word "taxicab" shall be painted on each side of the taxicab immediately beneath the trade name.
(b) Whenever any person owning or operating taxicabs does not adopt and use an approved trade name, design, color scheme or method of painting and lettering as herein mentioned, then it shall be mandatory for such persons to paint the following matter on the taxicabs:
(1) A framed panel enclosing on separate lines the name of the owner, the word "taxicab" and the serial body number assigned to the taxicab by the Manager. Such panel shall be painted on each side of the taxicab, and shall cover no less than fifteen inches by twenty inches.
(2) The serial number assigned the taxicab by the Manager, painted on the rear exterior of the taxicab.
(c) All mandatory lettering and wording, whether in a particular trade name, design, color scheme, method of painting or lettering or otherwise, as herein provided, shall be at least three inches in height and shall be of such color as will contrast distinctly with the color of the body of the taxicab. The serial body numbers on the sides and rear shall be no less than four inches in height.
(Ord. 1296. Passed 3-3-50.)