All licenses shall run from July 1 to July 1 following the date of issuance, and said license fee shall be reduced in proportion to the full calendar months which have expired in the license year prior to the issuance of the license. No license shall be renewed until the licensee has submitted a renewal application in writing on forms provided by the City. (Ord. 905, 10-7-2002; Ord. 912, 11-4-2002)