(a) No person, partnership, corporation or any agent or employee thereof, engaged in or connected with the sale of opthalmic lenses, eyeglasses or eyeglass frames and mountings, shall include in an advertisement by newspaper, radio, television, display or otherwise, any statement that in any manner misrepresents any such frames, mountings or other material, prices for the same or services or credit terms.
(b) The provisions of subsection (a) herein shall not apply to any visual or sound radio broadcasting station or to any publisher or printer of a newspaper, magazine or other form of printed advertising who broadcasts, publishes or prints such advertisements in good faith, without knowledge of its misrepresentative character.
(c) No person, partnership, corporation or agent or employee thereof, engaged in or connected with the sale of ophthalmic lenses, eyeglasses or eyeglass frames and mountings, shall include in any advertisement by newspaper, radio, television, display or otherwise, any statement advertising the price of lenses or of complete eyeglasses, including lenses, either with or without professional services or credit terms, installment payments or price plan or the price of any frames or mountings, unless in conjunction therewith the words "without lenses" appear in such a manner as to be clearly discernible or read in such a manner as to be clearly understood.
(Ord. 105-69. Passed 10-7-69.)