The purpose of this article is to regulate signs designed to be visible to the public in a manner which does not restrict the content thereof while:
(A) Recognizing the mass communications needs of both businesses and other parties;
(B) Protecting property values and neighborhood character;
(C) Creating a more attractive business climate;
(D) Promoting pedestrian and traffic safety by reducing sign distractions, obstructions and other hazards;
(E) Promoting pleasing community environmental aesthetics; and
(F) Discouraging visual competition among businesses.
(Prior Code, § 5.100) (Ord. 789, passed 3-19-2018)