10-10-4: SIZE AND HEIGHT:
   A.   Maximum On Premises Sign Area Per Lot, Tract Or Parcel:
      1.   The maximum allowable sign area permitted for on premises signs for any lot or parcel shall be computed by applying the maximum sign area permitted in a zoning district contained in table 10-1 (subsection A3 of this section). Lots fronting on two (2) or more streets are allowed to include the sum of all street frontages when calculating total allowable maximum on premises sign area. For example, the property shown in exhibit 10-1 (subsection A3 of this section) would have a total of two hundred thirty feet (230') of frontage (150' + 80').
      2.   The total square footage for window signs, wall signs and awning signs on the exterior of the building shall not exceed twenty five percent (25%) of the building face on any elevation. These totals do not count towards the maximum sign area allowed pursuant to table 10-1 (subsection A3 of this section). Projecting signs do count towards the maximum sign area. Banners are allowed and do not count toward maximum sign area if located in an interior side or rear yard and they are placed more than twenty five feet (25') from the right of way line. Banners that are placed less than twenty five feet (25') from any right of way shall be treated as temporary signs pursuant to section 10-10-10 of this chapter.
      3.   Exhibit 10-1:
Exhibit 10-1
 
   B.   Sign Face Area: On premises signs shall be calculated by measuring from the extreme boundaries of each sign face. The message area shall include any emblem, logo, trademark, representation or other display, together with any material or color forming an integral part of the background of the display or used to differentiate the sign from the backdrop or structure against which it is placed, but shall not include the supporting framework, bracing, poles, apron, supports, structural members, decorative fence or wall that is clearly incidental to the sign and not a part of the message. The sign area of on premises directional signs shall not be included in the measurement of the total sign area. Billboards and off premises sign area calculations shall include the border and trim.
      1.   Cabinet Signs: The sign area is determined by multiplying the width by the height as shown in exhibit 10-2 (subsection B4 of this section). The sign area of round cabinet signs shall be calculated based on the radius of the sign with the formula shown in exhibit 10-2 of this section.
      2.   Back To Back Signs: The sign area of back to back signs shall be calculated as shown in exhibit 10-3 (subsection B4 of this section). If the sign faces are parallel or within ten degrees (10°) of parallel, then only one sign face is measured. If there is a separation of more than three feet (3') between faces or an angle greater than ten degrees (10°), then each sign face shall be calculated.
      3.   Multiple Signs: The sign area for multiple signs shall be calculated by taking the sum of the sign area for each individual cabinet. For example, in exhibit 10-4 (subsection B4 of this section), the sign area would be:
(A x B) + (C x D) + (E x F)
      4.   Exhibits:
Exhibit 10-2
 
Exhibit 10-3
 
Exhibit 10-4
 
   C.   Sign Height: The height of the sign shall be measured from the ground, excluding berms, filling, mounding or excavations, at the base of the sign or from the grade level of the adjacent street or highway centerline, whichever is higher, to the top of highest attached component of the sign. In cases where the normal grade cannot reasonably be determined due to multiple levels of the building or topography, the sign height shall be computed on the assumption that the elevation of the normal grade at the base of the sign is equal to the elevation of the nearest point of the crown of a public street or grade of the land at the principal entrance to the principal structure on the lot, whichever is lower. Exhibit 10-5 at the end of this subsection shows the method for calculating sign height. Where topography neighboring buildings or existing landscaping would obscure a sign from the adjoining street, the applicant may request a variance in conformance with subsection 10-4-3J of this title.
Exhibit 10-5
 
(Ord. 03-O-9, 3-18-2003)