§ 156.164 DEFINITIONS.
   For the purpose of this subchapter the following definitions shall apply unless the context clearly indicates or requires a different meaning.
   COMMERCIAL OR INDUSTRIAL MARKETING SIGN. A sign placed upon private property advertising a commercial or industrial property is for sale of lease.
   CORNER LOT. A lot with property lines of two streets bisecting on an angle.
   CONSTRUCTION SIGN. A temporary sign announcing a proposed project, contractor, engineer, and/or architect.
   DIRECTIONAL INSET. An inset sign located within off-premise sign that acts as a directional sign plaza.
   FACADE. The face or wall of a building as it is presented to view; the apparent width and/or height of a building as viewed from streets, driveways, and parking lots. Minor changes in wall elevations do not constitute the creation of additional facades.
   GROUND OR MONUMENT SIGN. A permanent sign which is supported by uprights or braces securely anchored in the ground, with no more than 18 inches of clear space between the bottom of the face of the sign and the grade beneath the sign face.
   INFLATABLE SIGN. An object or device that can be filled with air or gas constructed so as to resemble a figure or object when inflated and generally used for advertising purposes.
   MOBILE OR ARROW BOARD SIGN. A sign 32 square feet or less not designed to be permanently attached to a building or anchored to the ground; a sign designed to be moved from place to place.
   OFF-PREMISE SIGN. A sign which directs attention to a commercial use, business, commodity, service, or activity not conducted, sold or offered upon the premises where the sign is located.
   PERMANENT SIGN. Any sign which is not a temporary sign.
   POLE SIGN. Any sign having a supporting structure with a size less than 25% of the total width of the sign with more than 18 inches of clear space between the bottom of the face of the sign and the grade beneath the sign face.
   PORTABLE COMMERCIAL SIGN. A temporary portable commercial sign no larger than nine square feet in size and no higher than four feet off the ground, advertising a specific event, product or service. Such sign must be self standing, can not obstruct pedestrian traffic as determined by Village Code of Ordinances and/or other state or federal laws such as the American Disabilities Act.
   RESIDENTIAL DEVELOPMENT SIGN. A permanent ground sign placed at the major entrances to and identifying a residential development or residential planned unit development.
   REAL ESTATE SIGN. A sign placed upon a property advertising that particular property for sale or lease.
   RESIDENTIAL MARKETING SIGN. A sign placed on private property advertising a residential development.
   SHOPPING CENTER. A commercial development in excess of ten acres of land improved with a structure of at least 50,000 square feet containing five or more distinct and separate retail businesses.
   SHOPPING PLAZA. A commercial development in excess of one acre of land, improved with a structure containing three or more distinct and separate retail businesses, also sharing common parking areas and access drives.
   SIGN.  Any structure, vehicle, device, or any part thereof, which shall be used to identify, advertise or attract attention to any object, product, place, activity, person, institution, organization, firm, group, commodity, profession, enterprise, industry or business and which shall display or include any letter, word, model, number, banner, flag, pennant, insignia, device or representation used as announcement, direction or advertisement, and which is intended to be seen by persons in the public right-of-way.
   SIGN AREA. The total area of the sign to include the message surface, insignias, logos, sign face, structural supports, borders, and design/ architectural features. In the event that individual letters or insignia are mounted directly to a wall or the sign area is of an irregular design, the sign area will be determined by utilizing the area of the smallest triangle, rectangle, or circle which can wholly enclose the surface area of the sign.
   SIGN FACE. The surface of a sign or sign board upon, against or through which a message or copy is displayed.
   TEMPORARY SIGN. A sign which, based on its manner of construction or assembly, is only intended to be displayed a limited length of time and/or any other sign, banner, or other advertising device or display constructed of cloth, canvas, cardboard, wallboard, or other light temporary materials, with or without a structural frame.
   WALL SIGN. A sign attached directly to a building wall which does not extend more than 12 inches therefrom, nor extend above the eaves line of a gable, hip or gambrel roof, nor extend above the facade of a flat roof, nor above the deck line of a mansard roof.
   WINDOW SIGN. A temporary or permanent wall sign which is visible to persons in the public right-of-way and which is placed within or on the outside of a window or on the inside of a glass window, or on the inside of a building and within one foot of a window.
(Ord. 730, passed 9-21-92; Am. Ord. 1342, passed 5-3-04; Am. Ord. 1559, passed 12-1-08; Am. Ord. 1618, passed 5-3-10)