In addition to or in lieu of the remedies available to the City under this chapter, the City may charge a municipal infraction against any property owner, whether a person or business, who would fail to comply with actions required by this chapter. For the first infraction, a civil penalty of $50.00 will be assessed. For the second infraction, a civil penalty of $100.00 will be assessed. For a third and any subsequent offense, a civil penalty of $200.00 will be assessed. Each day such infraction exists or continues may be considered a separate infraction.