(A)   Each license shall indicate its term. All annual licenses, permits and registrations shall be operative and the license, permit or registration year for the village shall commence on January 1 of each year. No license shall be granted for a period longer than one year. Except where otherwise provided herein, every license shall expire on December 31 following the date of issuance.
   (B)   The Clerk shall endeavor to notify each annual licensee of the expiration of time of the license held by the licensee at least 21 days prior to such expiration date; provided, however, that a failure to make such notification or the licensee’s failure to receive it, shall not exclude the licensee from the obligation to obtain a new license or a renewal.
   (C)   Except as otherwise provided herein, each license may be renewed upon proper application and payment of the required fee. The requirements and procedures for granting and issuing a license renewal shall be the same as the requirements and procedures for granting a new license.