(A) Generally. No merchandise sold at a business may be used as off-site signage.
(B) Materials and design. Materials, colors and shapes of proposed signs and sign structures shall be compatible with the related buildings. All signs shall be of sandblasted, routed or carved wood, individual wood letters or of high-density sign foam that have the appearance of sandblasted or carved wood and individual letters; stained or colored glass; gold leaf; bronze; or masonry; unless otherwise provided by this UDO. Sign structures and supports may be made of stucco, natural and painted wood, brick, stone or other materials with similar texture and appearance that are considered appropriate to the town’s appearance. Colors of paints, stains and other finishes or materials shall be nature-blending, with no more than four colors, excluding black and white, used on any sign. Fluorescent colors are prohibited. Signs shall respect the overall town architectural composition of its buildings and its scale, and not overwhelm the facade. Signs shall not cover up or interrupt major features of a building. The UDO Administrator shall approve all sign materials, colors and shapes for compliance with this Unified Development Ordinance.
(C) Ground-mounted sign.
(1) Limited to one sign per parcel, multi-tenant development or site plan. However, where the lot, multi-tenant development or site plan has frontage on more than one street, with building entrances on each street, one such sign will be allowed per street frontage.
(2) The height of the ground-mounted sign shall not exceed 12 feet, including its structure or support. The length of the sign shall not exceed ten feet exclusive of the structural base or planter box. Refer to the figure below.
(3) The sign area shall not exceed 40 square feet. The sign shall be attached to a structural base or planter box that is at least two feet high. A structural base shall be at least two feet longer than the dimensions of the sign; and a plant box shall be at least two feet wider and two feet longer than the dimensions of the sign. There shall be a maximum of two sides per sign. At least 30 square feet of landscaped area shall be located at the base of each ground-mounted sign.
(D) Column/pole sign.
(1) Limited to one sign per premises; except in the case of multi-tenant development, then limited to one sign per development; except where the lot or multi-tenant development has frontage on more than one street, with building entrances on each street, one such sign will be allowed per street frontage meeting those requirements.
(2) No portion of the sign shall exceed 30 feet in height including its structure or support. The total length of the sign shall not exceed 12 feet exclusive of the structural base or planter box.
(3) The sign area of the column/pole sign shall not exceed 60 square feet. Kiosk signs shall not exceed 90 square feet of sign area, including all sides. The sign shall be attached to a structural base or planter box that is at least two feet high. The base or planter box shall be at least two feet wider and two feet longer than the dimensions of the sign. At least 30 square feet of landscaped area shall be located at the base of each column sign. Refer to the figure below.
(E) Multiple tenant buildings. Where a premises or unified development contains a building with multiple tenants or a shopping center, a maximum of one ground sign or column/pole sign may be permitted at each principal point of access to the development from a collector street. This provision is intended to be limited to one such sign per street frontage. The sign may identify the building, shopping center or project name; the names of the tenants; or a combination thereof. All multi-tenant signs must be designed to allow for changes in tenant occupancy. Unused tenant identification areas shall be filled with matching decorative panels.
(F) Wall and awning signs.
(1) Limited to one sign per business. However, where the business has frontage on more than one street, with building entrances on each street, one such sign will be allowed per street frontage meeting those requirements.
(2) The sign area shall be limited to one square foot of sign area per linear foot of the owner or tenant’s contiguous exterior wall that is oriented toward a specific street. If a building does not front on a street, or have a public entrance, the sign area for the building shall be determined by the UDO Administrator as if the building had street frontage.
(3) The sign shall not extend outward more than six inches from the building; except hanging signs attached to an awning.
(4) No wall sign may extend above the lower eave line of a building with a pitched roof, except if the roof is a mansard-type roof, in which case the sign may be attached flat against, but not extend above, the roof.
(5) A wall sign may be attached to an overhanging awning.
(6) A wall sign may be internally or externally illuminated.
(7) No wall sign may extend above parapet walls.
(G) Window sign. A window sign, consisting of individual letters applied directly to the inside surface of the window glass, shall be allowed. The sign must be in proportion to window size. Window signs shall not exceed 12 square feet nor fill up more than 20% of the window area, whichever is less. Lettering, logo, trademark or service mark of the business or establishment shall not exceed 12 inches in height.
(H) Menu and sandwich board signs (non-drive through establishments). Limited to one sign per business. Signs shall be limited to a maximum height of four feet and a maximum length of three feet. Folding and double-faced signs shall be considered one sign. Menu and sandwich board signs shall not be located on any public right-of-way.
(I) Signage standards for specific business operations. Signage standards for specific business operations are in addition to the general standards outlined in this section and recognize the different types of traffic, use and need of signs for the assistance of the traveling public and the prosperity of business owners and employees through the attraction, retention and furtherance of commerce throughout the town.
(1) Signage for retail and restaurant establishments. Retail establishments may avail themselves of the maximum signage allowable under this section and additionally may supplement such maximum via the standards of this section.
(a) Window sign. A window sign, consisting of individual letters or panels applied directly to the inside surface of the window glass, shall be allowed. The sign must be in proportion to window size. Window signs shall not exceed 20 square feet nor fill up more than 50% of the window area, whichever is less.
(b) Sandwich board sign. Limited to one sign per business. Signs shall be limited to a maximum height of four feet and a maximum length of three feet. Folding and double-faced signs shall be considered one sign. Sandwich board signs shall not be located on any public right-of-way, except that where the edge of the right-of-way is the face of the building and where such building abuts a public sidewalk, such signage may be allowed as a right-of-way encroachment.
(c) Banners. Limited to one banner per business. Banners shall be limited to a maximum height of six feet and a maximum length of ten feet. Banners shall contain the imprint or logo of the business in which the banner is intended. No additional logos, joint advertising or insignia shall be permitted.
(d) Temporary advertisement flags. Limited to two flags per business, but no more than six flags at one time per approved major or minor site plan. Temporary advertisement flags no greater than ten feet in height and no greater than four feet in width and on a temporary basis shall be permitted and shall contain the imprint or logo of the business in which the flag is intended. No additional logos, joint advertising, or insignia shall be permitted. In a Planned Unit Development, the location of temporary advertisement flags shall be on the premises of the business or in a common pedestrian ingress area immediately in-front or adjacent to the primary pedestrian entrance of the business. In no case shall the temporary advertisement flag be placed further than ten feet from said primary pedestrian entrance. No temporary advertisement flag shall be placed in the vehicular zone including parking areas, driveways, or vehicular ways. Placement of flags shall not impede ingress/egress to the building.
(e) Sale/event/holiday signs. For no more than 30 days annually, special signage for sales/events/holidays may be placed by a business on premises with the issuance of a permit. Such signs shall be of one of the categories above with the following supplemental standard: for each item in this division (I)(1), the quantity of signs shall double.
(f) Daily specials. Daily, restaurants and food service establishments may be permitted one additional sandwich sign subject to the standards of division (I)(1)(b). The heading of such sign shall read in addition to any such text as deemed prudent by the business: “Open for Business,” “Daily Specials.”
(2) Adult entertainment business signs. Adult entertainment business signage shall be approved through the issuance of the special use permit as specified in § 91.56.
(a) It shall be unlawful for the owner or operator of any regulated establishment or any other person to erect, construct or maintain any sign for the regulated establishment other than one primary sign and one secondary sign, as provided herein.
(b) Primary signs shall have no more than two display surfaces. Each such display surface shall:
1. Be a flat plane, rectangular in shape;
2. Not exceed 60 square feet in area; and
3. Not exceed ten feet in height or ten feet in length.
(c) Primary signs shall contain no photographs, silhouettes, drawings or pictorial representations of any manner, and may contain only:
1. The name of the regulated establishment;
2. One or more of the following phrases: adult bookstore, adult movie theater, adult cabaret, adult entertainment or adult model studio; and
3. Primary signs for adult movie theaters may contain the additional phrase, Movie Titles Posted on Premises.
(J) Home occupation signs. Home occupation signs shall not exceed two square feet in area. They shall be either unlighted flush mounted wall signs or unlighted freestanding signs not exceeding three feet in height.
(Ord. eff. 9-6-2012, § 9.45; Am. Ord. 16-1, passed 4-7-2016; Am. Ord. 21-1, passed 9-17-2020)