If the owner of any abandoned property cannot be found after due diligence, or if the owner of the property so notified shall fail to claim and remove the property within 10 days from the date of the notice, the Chief of Police shall cause to be published in the Canby Herald a notice, which shall contain a brief description of the personal property involved, the location where the personal property was found abandoned in the city, the name of the owner thereof if known, and the time, day and place where the personal property will be sold for cash to the highest bidder. The notice shall be published 2 times, and first publication shall be made not less than 10 days preceding the date of the sale.