(A) The intent of this subchapter is to regulate the location, size, construction and manner of display of signs and outdoor advertising in order to minimize their harmful effects on the public health, safety, welfare and traffic safety. While this section recognizes that signs and outdoor advertising are necessary to promote commerce and public information, it also recognizes that the failure to regulate them may lead to poor identification of individual businesses, deterioration and blight of the business and residential areas of the village, conflicts between different types of land use, and reduction in traffic safety to pedestrians and motorists.
(B) To achieve its intended purpose, this subchapter has the following objectives.
(1) To prevent the placement of signs in a manner that will conceal or obscure signs or adjacent businesses.
(2) To keep the number of signs and sign messages at the level reasonably necessary to identify a business and its products.
(3) To keep signs within a reasonable scale with respect to the buildings they identify.
(4) To reduce visual distractions and obstructions to motorists traveling along, entering or leaving streets.
(5) To promote a quality manner of display which enhances the character of the village.
(6) To prevent the proliferation of temporary signs which might promote visual blight.
(7) To promote economic development by allowing a fair opportunity for each property owner to attractively display their message in a clean and clear way.
(Ord. 160, passed 4-21-2022)