For the purpose of this chapter, the following definitions apply unless the context clearly requires a different meaning.
BILLBOARD. A nonaccessory sign or sign structure upon which advertising may be posted, painted or affixed and which is primarily designed for rental or lease of the sign space for advertising not related to the use of the property upon which the sign is located.
DISPLAY SURFACE. The surface of the sign upon, against or through which the message is displayed or illustrated.
DISPLAY SURFACE AREA.
(1) The net geometrical area enclosed by the display surface of the sign, including the outer extremities of all letters, figures, characters and delineations, provided, however, that the DISPLAY SURFACE AREA shall not include the structural supports for freestanding signs if the structural supports are arranged so as not to become a part of the attention-attracting aspect of the sign.
(2) Unless specifically provided in this chapter, the DISPLAY SURFACE AREA to be computed shall be based on the following standards.
(a) For signs of irregular design, the DISPLAY SURFACE AREA shall be determined by computing the area formed by an envelope of rectangles and triangles which shall be formed by drawing straight lines which connect the adjacent extreme points of the display surface of adjacent panels, figures, characters or delineations.
(b) Where a sign has two faces which are joined in a “V” shape forming an angle of more than 30 degrees but not to exceed 60 degrees, or where such sign contains three or more faces which are joined to form a polygon shape when viewed from above, the total DISPLAY SURFACE AREA of the sign may be increased by 150% of the allowable maximums as outlined in this division (2)(b), provided that no one side of the sign exceeds 75% of the normal maximum size as set forth herein.
(c) The maximum DISPLAY SURFACE AREA of a double-faced sign, as defined herein, shall be calculated on the basis of only one sign face.
(d) The DISPLAY SURFACE AREA of a double-surface sign, when the two surfaces are greater than 36 inches apart and not joined to form a “V,” as permitted above, shall be computed by adding together the square footage of each display surface. For signs over 25 feet in height, the distance between the surfaces may be increased to 60 inches maximum.
DOUBLE-FACED SIGN. Any sign which has two display surfaces, each of which is parallel to the other or joined in a “V” shape forming an angle of 30 degrees or less.
ERECT. To build, construct, place, locate or structurally alter any sign, cause any sign to be built, constructed, placed, located, relocated or structurally altered or benefit directly or indirectly from the building, construction, placement, location, relocation or structural alteration of any sign or other advertising device upon the site where it is to be utilized, whether permanently or temporarily.
NONACCESSORY SIGN. A sign or advertising device which directs attention to an activity, service or product sold or offered elsewhere than on the premises on which the sign is located.
SIGN. Any structure or part thereof or any device permanently or temporarily attached to, painted on, supported by or represented on a building, fence, post or other structure which is used or intended to be used to attract attention.
STRUCTURE. Anything built or constructed, whether or not permanently attached to the ground.
(Prior Code, § 9-401) (Ord. 2018-04, passed 7-18-2018)