The surface area of a sign shall be computed as including the entire area within a regular, geometric form or combinations of regular, geometric forms comprising all of the display area of the sign and including all of the elements of the matter displayed. Frames and structural frames not being advertising matter shall not be included in computation of surface area. The computation applies to each face of the freestanding sign (Example: a 40 square foot sign allows two faces of 40 square feet each). (Ord. 2014-50. Passed 12-18-14.)