1173.01 PURPOSE.
   (a)   In the interest of promoting the general health, safety and welfare of the residents of Bryan, these regulations provide for the use, location and size of signs. More specifically, the purposes of these regulations are to:
      (1)   Promote and maintain attractive, high value residential, office, retail, and commercial districts, and preserve the scenic and natural beauty of designated areas.
      (2)   Provide reasonable, yet appropriate, standards for identification of uses including residential developments, institutions, businesses, and commercial or industrial establishments.
      (3)   Ensure that signs are located and designed to maintain a safe and orderly pedestrian and vehicular environment and eliminate any confusion or hazardous conflict between identification signs and traffic control signs and devices.
      (4)   Minimize the negative consequences of excessive numbers and sizes of signs.
      (5)   Provide review procedures that enable the City to comprehensively evaluate the appropriateness of a sign to the site, building and surroundings.
      (6)   Prohibit all signs not expressly permitted by this Chapter.
   (b)   The regulations contained in this Chapter are the minimum regulations necessary to abate the nuisance and to achieve the stated purposes of this Chapter.
(Ord. 62-2023. Passed 1-16-24.)